Protecting Premium VOD from Illicit Redistribution

As premium video on demand content is released both earlier and in higher-resolution formats such as UHD/4K, content owners and MVPDs are coming to see the need for more effective controls against piracy. Session-based forensic watermarking is the single most effective tool for adding traceability to valuable content.

 

Stream or Download

NexGuard Forensic Watermarking removes the need for physical disk distribution, as content can be safely streamed or downloaded to any device with a unique watermark applied to each item.

Works With All Leading DRMs

Both NexGuard PayTV and NexGuard Streaming solutions are fully-compatible with leading DRM solutions such as PlayReady, Fairplay, Widevine, Marlin and AES Common Encryption.

Industry-Leading Robustness

A watermark is only valuable if you can retrieve it from suspected pirate content. That means that it should survive all manner of transcoding, cropping, resizing and camcorder capture.

Protection for Enhanced Content

With studios increasingly requiring forensic watermarking to be deployed when licensing 4K content, the ease and flexibility of deploying NexGuard forensic watermarking is a proven path to increased revenue.

NexGuard PayTV and Streaming Solutions At a Glance

Features

  • Imperceptible video watermark, uniquely identifying each authorized VoD transaction
  • Robust watermark, detectable after camcorder capture and severe quality degradation (e.g., re-compression, downscaling, cropping)
  • Native support for H.264 and HEVC up to UHD
  • Video watermarking either in STB or network-side for OTT with HLS, Smooth or DASH-type ABR
  • Compatible with your choice of encryption and DRM
  • Two-step process allows for the generation of watermarked content on-the-fly
  • Blind and fully-automated watermark detection

Benefits

  • Meets MovieLabs enhanced content protection guidelines
  • The watermark survives. regardless of how the content is captured and redistributed
  • Support for all device-based and OTT delivery systems
  • A watermarked stream can be sent to any screen: Connected TV, set-top box, tablet, PC/Mac or handheld device
  • System can easily scale to hundreds of millions of uniquely watermarked sessions
  • Fast, automated process with no reference content required to detect the mark

Device-Side Watermarking

Protecting VOD Content from Piracy in Devices

  1. Watermarking APIs implemented in display chain of the set-top box or SmartTV
  2. A forensic watermark containing the device’s unique identifier is embedded in all video rendered by the device
  3. Content is captured from the device and shared via a Torrent site
  4. An internet monitoring company finds the illegal copy online and sends it to NexGuard for watermark detection
  5. The watermark payload identifies the device id, which is communicated to the operator for investigation
  6. Together with the content owner, the operator takes appropriate action

 Server-Side Watermarking

Protecting OTT Premium Video on Demand Content from Piracy

 

  1. Content is run through the NexGuard PreProcessor, then encrypted and stored in the service CDN
  2. The consumer makes a request to stream (or download) the content
  3. The video service generates a unique manifest file for the specific user session
  4. Content is captured from the device and shared via a Torrent site
  5. An internet monitoring company finds the illegal copy online and sends it to NexGuard for watermark detection
  6. The watermark payload identifies the session id, which is communicated to the operator for investigation
  7. Together with the content owner, the operator takes appropriate action

Need a Refresher?

Learn the basics in Forensic Watermarking 101
Watermarking 101

Device-Side Watermarking With Our Technology Partners

 

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Network-Side Watermarking With These Solutions

 

 

 

 

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Download the Datasheet

Learn more about protecting premium video on demand content from piracy.

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