The development and widespread adoption of broadband internet, new TV distribution platforms and enabled devices has made it easier than ever for content owners to reach their audiences. These trends are also fueling consumers’ hunger for high-quality video content whenever and wherever they choose.
Concurrently, however, as content is getting easier to obtain, save, mash up, share and stream, the potential for illegal content copies to become accessible is preventing rights holders from fully benefitting. Content owners, service providers and sports leagues all face increased pressure from illicit streaming – leading to potentially significant revenue losses and, ultimately, future cuts in production budgets and reduced innovation. By offering solutions to deter piracy, we play a crucial role in protecting the livelihoods of millions of hardworking professionals who work tirelessly to turn compelling concepts into the beautiful experiences consumers fall in love with.
This year, we’ll be returning to IBC 2017 to demonstrate how content protection can tackle piracy at every step of the production and distribution chain. While the piracy challenges keep evolving, the creative industries can protect their high-value content with a simple combination of readily available tools, including:
- Forensic watermarking for pre-release or pre-aired content, with the introduction of two new NexGuard products:
- NexGuard File Delivery, which secures downstream content distribution of mezzanine files
- NexGuard Network ID, which secures primary distribution feeds for linear TV
- Forensic watermarking for early-release content, delivered to set-top-boxes or by OTT streaming.
- Content protection for Live Sports. The demo will feature NexGuard’s subscriber-level watermark insertion as well as pirate service monitoring, identification of rogue subscribers and countermeasure options from NexGuard’s sister company Nagra.
Our experience draws from over 10 years of work with all the major Hollywood studios. Moreover, our forensic watermarking was recognized through a Technology and Engineering Emmy® award, demonstrating the central role played by the solution in the fight against piracy. Following the publication of the MovieLabs specifications for enhanced content protection, the studios are also making forensic watermarking a key security requirement for any operator providing early release or UHD/4K content.
Our solution is also deployed by top tier content producers, broadcasters, Pay TV operators and OTT providers around the world; AMC Networks in the US; iQiyi, the largest Internet and mobile video service provider in China; ZEE TV in India; sports leagues and many more.
Piracy is a threat for us all, and we’re proud that our solutions have been playing a part in the fight for the livelihoods of the people that make the creative industries such a central part of our daily lives. We’re looking forward to meeting you at IBC 2017 to discuss your content protection needs.
If you want to discover the best steps to protect your OTT content, come join me at the IBC panel discussion “Protecting media assets and countering cyber threats in the OTT world” on Monday, September 18th at 15:30 – 16:15 at Content Everywhere Hub, #14.J10.
Our forensic watermarking product portfolio, designed to deter piracy for pre-release, live and time-shifted premium content, will be showcased at IBC 2017 on stand #1.C81 (Amsterdam RAI, September 14-19, 2017). To book an appointment with us at the show, please fill in this form.