India is home to the largest film industry in the world in terms of the number of films produced. However, despite generating over $2 billion in revenue, the South Asian power also ranks fourth among English-speaking countries for piracy, which costs the Indian film industry over $3 billion and 60,000 jobs each year.
Part of this can be attributed to increasing connectivity across India. Despite over 350 million people having access to the Internet, around 950 million of India’s 1 billion strong population are not connected. The Indian government is seeking to remedy this by rolling out free WIFI to 1500 rural villages across the country. However, there is a belief that this initiative may further fuel piracy as people living in villages may not have the means or motive to travel to far off theatres to watch a film so will opt to stream it illegally.
With Peer-2-Peer platforms and illegal re-streaming services flourishing in India, how can content owners tackle this challenge? This is something we will be discussing and demonstrating at CABSAT (Hall 4 Stand: CD-10) later this month. We will demonstrate how our product portfolio for eScreeners, PayTV Set-Top-Boxes and pre-release UHD content with HDR can trace the source of illegal redistribution, regardless of location and extraction method, to help broadcasters, pay-TV operators and content producers protect their most valuable assets at every step of the content chain.
Our forensic watermarking solution has already been deployed by ZEE Entertainment Enterprises Ltd at its Mumbai facilities. ZEEL is a global content company with a presence across 171 countries. With a rich bouquet of 33 domestic and 38 international channels, it reaches over 1 billion viewers across the world. In an effort to deter piracy, ZEEL deployed our watermarking technology to protect its valuable video content with a unique identifier in post-production, making its worldwide distribution traceable and secure. This level of protection is particularly important for content owners looking at preserving the value of their content before it is aired.
Although the fight against piracy in the world’s largest continent is still ongoing, governments and the content industry are deploying strong tools to reduce content theft and educate consumers about copyright. With the right solutions in place and better understanding of the value of assets, the Asian content industry is now in a position to win this war against tech-savvy pirates.
I’m looking forward to discussing the steps content owners can take to protect their content from the growing threat of piracy – are you?
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